Not worth the paper
It seems almost unbelievable to affluent Westerners, but many Zimbabweans can’t buy a newspaper. The Zimbabwean is sold in the UK, South Africa and Zimbabwe, but in its own country attracts an import tax that makes it unaffordable to the average Zimbabwean.
To increase international sales of the newspaper, thereby subsidising it for Zimbabweans, South African agency TBWA/Hunt Lascaris came up with this hard-hitting outdoor campaign. Billboards and posters were printed on real Zimbabwean bank notes, including the infamous Z$1trillion note. The money is worth less than the paper that would otherwise have been used in the campaign.
