Archive for April, 2008
Monday, April 28th, 2008 by
Mike Frans
What's a brand name all about? No, I'm not talking about newborn animals, hot irons, and singed hair... well maybe Bar-S. I'm talking about the way we view products and how they're sold and represented to the public. In 1995, Yankelovich Partners, a market research firm, reported that studies of ...
Posted in Identity Design, Marketing | No Comments »
Wednesday, April 9th, 2008 by
Mike Frans
Do you ever consider the influence that typography has over the daily decisions you make? Probably not too much. However, typefaces and the way they're used can steer you, however subtly, into directions intended by the designer wielding them. Now, typography probably won't make you sell all of your earthly ...
Posted in Graphic Design | No Comments »
Monday, April 7th, 2008 by
Mike Frans
Hello, Goodbye.
A study by researchers at Carleton University in Ottawa show that first impressions count in website design. They showed that people form opinions about the look of your website in 1/20th of a second. The aesthetic of your design is thus an important factor in the success of your ...
Posted in Technology, Web Design | No Comments »
