Archive for the ‘Marketing’ Category
Thursday, July 1st, 2010 by
Mike Frans
These beautiful posters were a little better concealed than most design masterpieces: they’ve been on the walls in hidden tunnels in Notting Hill Gate Station for more than 50 years, and as a snapshot of advertising at the time, they're unparalleled. The posters date from 1956-1959 when the station's lifts ...
Posted in Graphic Design, Illustration, Marketing | No Comments »
Thursday, September 10th, 2009 by
Mike Frans
Here's a follow-up to a previous post about the successful logo design for President Obama.
Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist ...
Posted in Graphic Design, Logo Design, Marketing | No Comments »
Wednesday, June 3rd, 2009 by
Mike Frans
It seems almost unbelievable to affluent Westerners, but many Zimbabweans can't buy a newspaper. The Zimbabwean is sold in the UK, South Africa and Zimbabwe, but in its own country attracts an import tax that makes it unaffordable to the average Zimbabwean.
To increase international sales of the newspaper, thereby subsidising ...
Posted in Everything Else, Marketing, Rants and Raves | No Comments »
Wednesday, March 4th, 2009 by
Mike Frans
... a bit of everything, it seems.
Posted in Graphic Design, Marketing | No Comments »
Tuesday, October 21st, 2008 by
Mike Frans
Sure, we've all had fun bashing Papyrus and Comic Sans (heck, some designers even love to trash Helvetica). Now another font comes in for a good smackdown: Trajan. That's right, Trajan: the movie font.
Posted in Graphic Design, Marketing | 2 Comments »
Monday, August 4th, 2008 by
Mike Frans
The New York Times has a nice interactive feature on something you may not have thought about before: the design of the Olympic Torch. It’s interesting to see the torch’s evolution, and how the different host nations have tried to imbue their national identities into a burning stick.
Posted in Everything Else, Marketing, Rants and Raves | No Comments »
Tuesday, June 17th, 2008 by
Mike Frans
Over the years, we've had many clients who are interested in increasing their website's search engine ranking. There is actually an entire industry based on improving website rankings, more commonly known as Search Engine Optimization (SEO). Right now, Google is king of the search engine jungle, so we'll focus on ...
Posted in Marketing, Technology, Web Design | No Comments »
Monday, April 28th, 2008 by
Mike Frans
What's a brand name all about? No, I'm not talking about newborn animals, hot irons, and singed hair... well maybe Bar-S. I'm talking about the way we view products and how they're sold and represented to the public. In 1995, Yankelovich Partners, a market research firm, reported that studies of ...
Posted in Identity Design, Marketing | No Comments »
